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Get to know your audience and reduce your campaign costs

With the digital technology in our daily life, the consumer's attention has never been so called upon. This need to "pay attention" has brought us to a new era, "the attention economy".

To avoid having our brains actually burst from content overload, we've learned to pay less attention to irrelevant or inconvenient content on the internet. This challenges the way brands have to capture and keep its target audience's attention: how can it stand out from the crowd and make its potential target follow to sales funnel?

Digital marketing is so in

The impressive realities of this new sector in numbers

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The concept's origins

Kotler, the father of modern marketing, defines it as

the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.

Marketing activities can be, for example, to know, to listen to, to segment your audience, to launch specific campaigns and measure its results.

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The Internet Big Picture

The world population is of 7,8 billion people.

4.66 billion people were active internet users as of October 2020, 59% of the global population. 
There are 4,1 billion social media users, 52% of the world's population.
4 billion, 52%, are active on social media only on mobile.

Faced with this new reality, companies must adapt their commercial and communication strategy in the digital sphere.

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What is digital marketing?

Digital marketing is the use of the new digital channels (blogs, websites, search engines, social media, e-mails, etc.) to reach consumers. It is an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing. Digital marketing offers a new way of analyzing its impact on the target audience thanks to new technologic services (such as analytics). This is ideal to measure and calculate the return on investment.

The benefits of the digital possibilities for your new marketing strategy

Interactivity

The digital technologies offers a direct connection between you and your audience. Interactivity is key in digital marketing plan because the customer's attention is at the heart of the whole campaign. The focus is no longer on the product, but rather on the user experience in its customer journey.

Performance indicators and analysis

The digital world is any marketing specialist paradise. Everything, absolutely everything, can be measured. And anything that can be measured can be improved. Using innovative tools, one can set relevant performance indicators obtain and analyze it to better orientate how the campaign went and how to better define the next steps,  this allows continuous improvement in the client's marketing strategy.

Attract targeted traffic and reduce cost

The digital marketing techniques and tools are effective because they allow to specifically attract the right people to your business and accurately calculate the customer acquisition cost. Therefore, you can continually evaluate how and if your campaign is working as well as put the resources toward the right projects.

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Attract new customers to your business, not the other way around

To be able to stand out from the digital crowd and grab your audience's attention, we recommend an inbound marketing strategy. It's a business and marketing methodology that attracts customers by creating valuable content and experiences tailored to them. By building meaningful, lasting relationships with your customers, your business grows. When they find a product that suits them, they share that product with others, this attracts new prospects to your organization, creating a self-sustaining loop. 

Your new digital strategy, step by step

Adopting a digital marketing strategy is essential to adapt your business in this new environment and succeed in finding new customers. At Marketing For All, we start every project with a detailed market analysis. This way we can understand better your business, your potential competitors, your prospects and their needs. This study also allows you to discover the business opportunities and find new ideas on how to enter the market on the internet.

A website that reflects who you are

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Relevant content for your audience

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A coherent presence in social media

A first way to enter in the digital sphere is to have a website that is consistent with your business and it values. This website will become the source of credibility for your future customers and a new business channel for your business. Our webdesigner can create your showcase site with differentplatforms: WordPress, Wix, Squarespace ... We will take care of everything from scratch : buying the name domain to train you on how to use it.

Inbound marketing is a comprehensive approach to attracting, qualifying, nurturing, closing, and delighting customers. The way we can do that is by creating relevant content that will catch your target's attention. Our journalists are the best content marketing writers, they are trained to create appealing texts for your potential clients. We work using search engine optimization (SEO) guidelines so that your website will appear in a better position in the Google search results.

Your business should be on social media, but not only, it has to have consistent posts to stand out in the crowd. A good social strategy has to be chosen with attention to better reflect your business and your values. This channel will be the main interaction place to be in contact with your audience. It is also an amazing place to better know and understand your potential client needs. Our team has a lot of creative and innovative ideas that can help you reach your goals !

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